New 'Hapiness' Wrinkle to Model S Leasing

The new U.S. Bank cost calculator on the Tesla Motors page with the new financing for the 208 mile, 60kWh battery Model S. Elon Musk, CEO, Tesla Motors posted a blog post today about new Model S leasing options  with U.S. Bank and it includes a happiness clause, from Tesla Motors:

Leasing now also comes with the Tesla Motors happiness guarantee. If you don't like our car for any reason in the first three months, you can just return it and your remaining lease obligation is waived. The only catch is that you can't then immediately lease another Model S. Upgrading early is no problem if you want to do that, but there is a pass-through fee to cover the new vs used value difference. 

That's pretty tantalizing for luxury buyers and shrewd. I gave a test ride to a BMW owner last week and his response the next day is "I want a Tesla." Get them in the car, not much selling needed.

Also, this is good timing by Musk and company as he tries to highlight the inherent hassle with franchise dealers compared to a low-maintenance electric vehicle and sale.

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