Does BMW's i3 Super Bowl Commercial Hit the Right Target?
Monday, January 26, 2015 at 11:30AM Grant Gerke Interesting responses to BMW's new i3 Super Bowl commercial to debut officially (above) on Sunday and ultimately looking to reach a larger audience with minimal knowledge on electric vehicle drivetrain technology.
I posted the commercial to the BMW i3 Facebook group early this week and it's been about 50/50, pro and against, with many followers wanting more "performance" and EV technology to be provided in the commercial. That contingent is pushing for more of a showcase for EV technology.
One commenter says:
"Very happy to see BMW using the largest media platform in the US to sell the i3, but very sad to see them do it with such a lame commercial. At best this says it's a car for clueless people. What a waste of time and money."
The commercial shows how Bryant Gumbel and Katie Couric were "clueless" about the internet back in 1994 via the Today show and then the commercial moves them to a i3 and discussing this new technology with the same no-clue approach while riding in the EV. As my wife would say, it's cute.
One member of the BMW i3 group says:
'If this is a real BMW, they should sell it the same way they sell real BMWs."