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Grant Gerke writes about manufacturing, factory and plant automation, packaging, electric cars and renewables for business and consumer media sites.

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Entries in Tesla Earnings Call (1)

Saturday
Feb132016

Brass tacks and Blue Sky for Tesla's Model 3

There's been a definite mixed bag of reactions coming from the Interwebs on the latest Tesla earnings call, but one article released the hounds on how Tesla should just throw in the towel with its Model 3, mass-market vehicle. “Tesla Will Get Trampled by the Mass Market,” by Ed Niedemeyer, poses some valid questions about Tesla's ability to ramp-up production for the Model 3. 

From the Bloomberg article:

As Tesla produces at higher volumes and sells at lower prices, Tesla will learn one of the most counter-intuitive truths of the car business: Mass-market consumers are actually harder to keep satisfied than luxury buyers.

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