i3 BMW | Perfect Demographic for this Test Drive - Electric Vehicle Parade - EV Parade - Insights on electric cars and advanced vehicle technology and infrastructure.

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Jan272014

i3 BMW | Perfect Demographic for this Test Drive

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Monday, January 27, 2014 at 10:06AM

Grant Gerke

Saw this over the weekend and one last word (or video) on the i3 BMW debut in the states.

The recent adage of getting "butts in the seats" for electric car test drives holds up again with this test drive at the CES 2014 show in eary January.

The key takeaways, for me, are Lewis Hilsenteger's remarks about the electric car's "responsiveness" and the age of the test driver, Hilsentger, who looks to be under 30. X marks the "demographic" spot for this striking, metro car.

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