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Plugged In Newsletter | Buying insights and guides for prospective EV drivers
Friday, November 1, 2013 at 4:38PM Grant Gerke The i3 BMW might "fit in" in the Netherlands (Europe), but does it play in Peoria? With a price point aroung 40+K and it looks, why wouldn't you a U.S. consumer bu a Nissan Leaf at half the price.
Friday, August 16, 2013 at 6:25PM Grant Gerke BMW's legendary, car design oozes elegance and simplicity, so why didn't they leverage this branding for their new compact electric car, the i3? The answer lies with BMW's strategy to drive down the costs of carbon fiber (CF) reinforced composite—to reduce the weight of battery-pack car—for not only their electric and hybrid cars but to become a supplier of CF to the rest of the automobile industry in the near future. It's a bold and big strategy considering CF is typically known as high-cost low volume product.
Tuesday, July 30, 2013 at 4:48PM Grant Gerke BMW released technical specs and images of its i3 all electric vehicle today and it looks like what my 83-year old Mom would think an electric car would look like. It's a funky looking car with its two-tone color scheme and the no-handle back doors—they swing open (cool), design-wise, horrible. This car is not eye-candy and doesn't leverage the BMW brand at all. Seems like a total miss to me.